There are some destinations where it is impossible not to be struck by Cupid’s arrow. Our surrounding environment can influence our behavior, mood and emotional connections. Most would agree being in close proximity to nature has a calming effect on the mind and body, allowing stronger bonding with your partner. But there are many other factors that can help romance to blossom, from sightseeing to sipping wine in atmospheric bars.
InsureMyTrip research teams set out to discover the most popular destinations for honeymoons and marriage proposals, according to social media. Then researchers evaluated whether these “romantic” destinations were worth the hype. InsureMyTrip compared this research with other data points to create a definitive list of the most romantic destinations for couples, just in time for Valentine’s Day!
The Most Romantic Destinations to Visit
A “-” score indicates that data could not be obtained for this destination
The Most Romantic US Destinations to Visit
A “-” score indicates that data could not be obtained for this destination
Key Findings
No surprise here-research confirms Paris, France as the most romantic destination. For years now Paris has been known as “The City of Love,” and our research affirms this. Paris saw the highest amount of proposals and is home to the most romantic landmarks. However, Paris did not rate the highest for quality of wine bars, as this accolade goes to Charleston in the United States.
Charleston is the most romantic US destination and something of a hidden gem. The city may lack famous landmarks but the well-preserved architecture, distinguishable wine bars and quality of green spaces make it an ideal setting for couples.
Other interesting findings include: London is the second most romantic city, Santorini in Greece is the most popular for honeymoons (according to Instagram) and Ubud in Bali is the most romantic outside of Europe. If you are looking for a more budget-friendly option, Jaipur in India offers an affordable romantic destination after travel fees. Lisbon in Portugal is the most LGBTQ friendly destination.
Methodology
Each data point consists of the latest research available from reputable sources. The sources include eight destination specific data points and one country level data point. The data was standardized using minmax normalization. The minmax normalization value is multiplied by 10 to create a score (between 0-10). A score of 10 is always the best result, while a score of 0 is the worst. Each destination is then ranked on their overall rating across all romantic data points, to find which destination is the most romantic.
InsureMyTrip isolated each data point in addition to giving an overall category score. This will give couples an opportunity to target destinations for individual points (e.g. quality of wine bars, green space or price). Alternatively, the “Overall” category score gives a general view of which destinations will make you and your better half swoon.
Sources
Honeymoon Popularity
Popularity was assessed using the number of Instagram Posts for #honeymoon (sample of 54,190 posts).
https://www.instagram.com/
Proposal Popularity
Popularity was assessed using the number of Instagram Posts for #isaidyes & #proposal (sample of 22,328 posts).
https://www.instagram.com/
Price of a Three-course Meal
Survey data that measures the average price of a three-course meal for two in a mid-range restaurant.
https://www.numbeo.com/cost-of-living/
Average Accommodation Price on Valentine’s Day
Price was recorded for two people on 14th February 2020.
https://www.airbnb.com/
Quality of Romantic Hotels
Average rating of “Romantic Hotels” according to the Booking.com
https://www.booking.com/
Quality of Wine Bars
According to the Google Maps API (sample of 60 maximum for each destination).
https://www.google.com/maps
Quality of Green Space and Parks
Survey data that measure the quality of greenery in each destination.
https://www.numbeo.com/pollution/
Quantity of Couple Landmarks
Number of Sights & Landmarks filtered by “Good for Couples” according to TripAdvisor. The total number for each destination was divided by the destination area size to give us per square mile data.
https://www.tripadvisor.com/
LGBTQ Friendliness
The Spartacus Gay Guide encompasses 14 data points to give an overall LGBTQ friendliness score. This is country level data.
https://spartacus.gayguide.travel/gaytravelindex-2019.pdf